Who are ZU-UK?
ZU-UK love great ideas, whether or not they are art.
Formerly known as Zecora Ura and Para Active, ZU-UK is an established award winning independent theatre and digital arts company based in East London and Rio de Janeiro since 2001. Driven by an artistic partnership between Jorge Lopes Ramos and Persis Jade Maravala, ZU-UK aim to make transformational and unforgettable immersive art for the curious. As a British company that has successfully maintained a satellite base in Brazil for over a decade, ZU-UK has a strong track record of collaborating across cultures and artistic disciplines, delivering ambitious innovation with depth and integrity.
Why does ZU-UK exist?
ZU-UK believes in the transformative power of the human experience. We set out to purposefully give people tailor made experiences with a gift-giving impulse. As the world becomes more globalised we are increasingly losing the rituals and rites that unite us in a worthwhile communion with who we are and the essential desire to connect meaningfully. Therefore, we seek to design temporary secular, urban rituals as an attempt to ease loneliness in a hyper-connected world.
Making great art and supporting emerging artists are ZU-UK’s ways to contribute to a thriving, sustainable future for the arts. We believe extraordinary artists should advocate for their practice as a vital contributor to policy making, social and economic issues, activism and global politics as well as leading on cultural debates.
ZU-UK trusts artists. Art should never reproduce the dominant culture but always be seeking to understand the other sides, the hidden away, the story-not-told to the dominant ideology. We understand the risks and take them.
ZU-UK creates, presents and tours immersive experiences for individual audience members and temporary communities.
Our DRIFT International residencies provide emerging artists with an opportunity to challenge their own ideas in a diverse environment; to fast-track international partnerships through match-making; and to expand their practice by providing tools and vocabulary to enable collaboration within new disciplines and cultures.