zu.uk

Humble Market - Trade Secrets

Humble Market - Trade Secrets is an interactive exhibition that combines art, performance and technology in three installations created by Zecora Ura, in collaboration with Alastair Eilbeck and Brazilian artists Fabiano Fonseca, Henrique Roscoe, Éder Santos and DJ Dolores.

Commissioned originally for the Cultural Olympiad North West and the London2012 Festival, Humble Market - Trade Secrets offers visitors an irreverent and critical experience of mega events by inviting them to interact with each installation in their journey.

Humble Market - Trade Secrets has just been selected by the Brazilian Ministry of Culture to be part of the national arts programme in the host cities for the World Cup. The exhibition will be open in the period 13th June to 13th July in the city of Belo Horizonte.

Every 15 minutes, one of the actors starts a guided tour of the three digital installations. During this collective journey, visitors are invited to share personal secrets with each other and discuss the key pillars which make up contemporary lifestyles.

Gas Station Workshops

From February 2016, GAS Station will host a series of workshops led by ZU-UK directors with guests artists and technologists.

#RioFoneHack

Phones started to ring as visitors walked past. Visitors could pick up the phones to interact with one of three fictional Brazilian artists.

Drift

Created in 2006 by Jorge Lopes Ramos and Persis Jade Maravala, the ​DRIFT International is an intensive professional development programme for emerging artists.

Hotel Medea

Hotel Medea is an act of resistance. It stands in direct opposition and in defiance of the aggressive mechanism of commodification of each and every human experience.

Who are ZU-UK?

ZU-UK love great ideas, whether or not they are art.

Formerly known as Zecora Ura and Para Active, ZU-UK is an established award winning independent theatre and digital arts company based in East London and Rio de Janeiro since 2001. Driven by an artistic partnership between Jorge Lopes Ramos and Persis Jade Maravala, ZU-UK aim to make transformational and unforgettable immersive art for the curious. As a British company that has successfully maintained a satellite base in Brazil for over a decade, ZU-UK has a strong track record of collaborating across cultures and artistic disciplines, delivering ambitious innovation with depth and integrity.

Why does ZU-UK exist?

ZU-UK believes in the transformative power of the human experience. We set out to purposefully give people tailor made experiences with a gift-giving impulse. As the world becomes more globalised we are increasingly losing the rituals and rites that unite us in a worthwhile communion with who we are and the essential desire to connect meaningfully. Therefore, we seek to design temporary secular, urban rituals as an attempt to ease loneliness in a hyper-connected world.

Making great art and supporting emerging artists are ZU-UK’s ways to contribute to a thriving, sustainable future for the arts. We believe extraordinary artists should advocate for their practice as a vital contributor to policy making, social and economic issues, activism and global politics as well as leading on cultural debates.

ZU-UK trusts artists. Art should never reproduce the dominant culture but always be seeking to understand the other sides, the hidden away, the story-not-told to the dominant ideology. We understand the risks and take them.

ZU-UK creates, presents and tours immersive experiences for individual audience members and temporary communities.

Our DRIFT International residencies provide emerging artists with an opportunity to challenge their own ideas in a diverse environment; to fast-track international partnerships through match-making; and to expand their practice by providing tools and vocabulary to enable collaboration within new disciplines and cultures.

Recent Press

Towards a Dramaturgy of Participation

ZU-UK launches new MA Programme

DRIFT International Residency

#RioFoneHack

Economies of Experience

info@zu-uk.com
Brazil fabrika@gargarullo.com

Centro Popular de Conspiração Gargarullo
Av. Roberto Silveira, 619 Praça da Bandeira
Miguel Pereira–RJ
CEP 26.900-000
United Kingdom +44 797 335 3384

GAS Station
Gainsborough Learning Centre.
1 Hamilton Road
London, E15 3AE UK
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